Do you struggle with what to say at networking groups or to business leads when you have an opportunity to give a quick pitch?
Do you find yourself rambling on about your business only find the person you’re talking to wanders away with a look of confusion?
Do you feel like you meet a never end flow of people whom you tell about your business but never buy anything?
In the heart of the Business Witch Academy, those are some of the struggles I found my students talking about all the time. So I prepared a lesson that would inspire and transform.
Sunlight streamed through the stained-glass windows, illuminating shelves lined with books on business enchantments and entrepreneurial magic. Today’s lesson was designed to spark sudden enlightenment in my students, much like a perfectly crafted haiku.
Inbox overflows,
Deadlines dance on coffee cups—
Forgot my own name.
-Will Looney
The Power of Brevity in a Sales Pitch
In our fast-paced world, the ability to convey your message clearly and concisely is more crucial than ever. We are bombarded with information daily, making it essential to stand out and grab attention quickly. This is where the art of the 30-second pitch, or elevator pitch, comes into play.
The philosophy of haiku, a form of Japanese poetry, can teach us a lot about crafting effective sales pitches. Haikus focus on a brief moment in time, capturing its essence in just three lines.
Here and there, rushing
A spinning top goes nowhere
Direction needed
-Cheryl Evans, Business Witch Academy
Similarly, your pitch should be brief yet impactful, providing just enough information to intrigue your audience and make them want to know more.
Why Every Second Counts in Sales
My inbox is overflowing. Correspondence from colleagues, clients, prospects and partners. Newsletters – good ones – with lots of great information. Mailing lists, sales, deals, limited time offers – some of them, I’d like to take advantage of. Do you ever feel overwhelmed by the sheer quantity of information that is thrown at you every day? I certainly do! So when we’re marketing our businesses, it’s important to keep that feeling front and center. What information are you communicating to your clients and prospects? Is it that important? Do they want it? How quickly can you get to the point? I love words. I love to read and I love to write. Keeping it brief is hard.
However, research has shown that our attention spans are shrinking. A study by Microsoft in 2013 found that the average adult’s attention span had decreased from twelve seconds in 2000 to just eight seconds. This means you have a very limited window to capture someone’s interest and make a lasting impression.
When crafting your pitch, keep it focused and to the point. Provide enough information to pique interest without overwhelming your audience. Think of it as giving them a taste, just enough to whet their appetite and leave them wanting more.
Where to Use Your Sales Pitch
Your 30-second pitch isn’t just for face-to-face interactions. It can be used in a variety of contexts, including:
– Networking events
– LinkedIn headlines
– Email signatures
– Social media bios
– Landing pages on your website
– Google Business listings
– Commercials in networking groups
– Paid ads
– Online profiles
– Bios at the end of articles
Mastering the Art of the Pitch
Like the masters of haiku, who distill profound insights into a few words, you can craft a pitch that captures the essence of your business in just a few seconds. This practice requires focusing on what truly matters and discarding the rest.
Take inspiration from the simplicity and precision of haiku:
Give Them Just Enough
Information; to make good choices
Tell me more about it
-Cheryl Evans, Business Witch Academy
Clear and Concise Words
Laser Focused Messaging
Customers Buy Now
-Cheryl Evans, Business Witch Academy
By focusing on the essential elements of your message, you can create a pitch that not only informs but also inspires.
Final Thoughts
You have the power to transform your business by mastering the art of the pitch. Embrace the philosophy of haiku, and let it guide you in crafting messages that resonate deeply and inspire sudden enlightenment in your prospects.
Remember, enlightenment isn’t something that happens in time; it happens when time stops. Slow down, say what you need to say, and give your audience a moment to process your words. In that pause, you’ll find the magic of sudden enlightenment blooming like a cherry blossom.
By mastering your pitch, you’re not just selling a product or service; you’re inviting your audience into a moment of clarity and connection. And that, dear business witches, is where true magic happens.
